Short course · Digital marketing
Social Media and Digital Marketing Fundamentals
Plan content, grow an audience and turn social media attention into enquiries.
You will be able to: Create a practical content plan and know which numbers show whether it is working.
What you will cover
Course outline
Every module includes lessons, written notes, practical exercises and a knowledge check.
- Choosing the right channels for your business
- Content planning and a posting calendar
- Customer engagement and lead capture
- Simple paid promotion basics
- Measuring results and reporting
Before you enrol
Everything you need to know
- Study time
- About 6 hours in total. Learn in one sitting or over a few days.
- Prerequisites
- None. Basic computer and internet skills are enough.
- Tools you need
- A computer or laptop with a modern web browser and a reliable internet connection.
- Assessment
- Knowledge checks in each section and a final assessment.
- Certificate
- Complete all required lessons and pass the final assessment with at least 70%. You then receive a verifiable Elnux Academy certificate of completion.
- Access
- 6 months from enrolment, on any device.
Elnux Academy
Learn the skills, then put them to work.
Self-paced courses built by the team that implements these systems for Ghanaian businesses every day.